Done at ofi Olde Thompson under Creative Director
Objective: Create a sample brand and packaging for a new Upcycled Sauce line to feature at trade shows that shows the product’s potential. Provide marketing and sales deliverables.
Results: Well received at multiple trade shows and praised by VP of Sales. The product was picked up by Walmart and other stores under private label brands, fulfilling the goal of the product launch.
My Notes: Worked closely with the Marketing team to determine design direction. Our goal was to create packaging and deliverables that screamed “SUSTAINABLE”, “CLEAN”, and “TRACEABLE”. I achieved this with white labels, images of key ingredients, and photography of chile pepper farms.
