Done at ofi | Olde Thompson under Creative Director.
Objective: Revamp the outdated brand and packaging with an updated logo and new packaging that stands out on the shelf. Provide B2B marketing materials for trade shows and sales.
Results: Launch of 4 core products under new branding, plus several new specialty items and in-store display. Product list growing as the brand expands. Well received at multiple trade shows and picked up by BJ’s Wholesale Club.
My Notes: I have carried this project from concept to print with minor direction and input from my Creative Director and the Marketing team. The goal was to keep the logo recognizable and keep the general vibe from the old packaging while simplifying and updating to fit the current market. The colors were chosen to help the brand stand out on shelf amongst the sea of yellows and blues of competitors’ packaging.
I led other members of my team to produce additional labels and worked with them to ensure design standards were met. After labels and display were printed, I reviewed for print quality, color, and consistency across printers, communicating with our printers if adjustments needed to be made.
The Lineup
Label Layout
I work closely with our in-house Regulatory/QA team to ensure all label content meets FDA standards and shows the correct ingredient list, Nutrition Facts Panel, distribution information, etc. for each item.
